Social exchange theory is a social psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between parties. Social exchange theory posits that human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.
The theory has roots in economics, psychology and sociology. Social exchange theory features many of the main assumptions found in rational choice theory and structuralism. It is also used quite frequently in the business world to imply a two-sided, mutually contingent and rewarding process involving transactions or simply exchange.
As you all know, The most annoying thing that can be, is to publish great content on social networks. Without even reach 10% of your followers amount.
Social networks are built on a very clear business model. Exposure equals money. So it does not matter how much content you publish will be high quality, without sponsored advertising. You will not get the exposure you’re expecting. Even if you have over 50000 followers, the percentage of exposure of the content will be less than 10%.
Todays we have a lots of social exchange systems that can help you improve your engagement with your audience and gain free followers, one platform that is not so simple to use, but it’s seems they still improve the design and system interface. but works as a charm, AddmeMan great and new platform that keep you a live over social networks.
all you need to do is give back to the community, and all side are benefit from its. your going to likes, follow and even listen to music of others to gain some coins. after you made at least 10 actions on this platform you can start add your own profiles to the system and ask for traffics of all kind. by using the coins you earn.